Money Matters - Nano Singapore - Right Business: Leading the change in Men’s Health

Introduction: Welcome to the right business, where we dive deep in the stories of trailblazers who dare to disrupt the status quo. Find the gap in the market to find the right business. Hello, I'm Hongbin Jeong. Now men's health has long phased a silent crisis, a gap in awareness, early detection, and proactive care. And many men seem to dismiss early signs of health concerns, attributing them to stress or fatigue only to seek help when it's too late. And despite advancements in medical technology and wellness trends, there's still a lack of holistic solutions that empower empowerment to take charge of their physical and mental health before serious conditions arise.

This is where Nano Singapore steps in Nano Singapore's men's vitality formula bridges the gap by combining western scientific advancements with Eastern remedies to create a revolutionary wellness product tailored to men's unique needs. Picture this, a man in his forties struggling work and family starts to feel the subtle effects of declining energy levels. With nano Singapore's comprehensive blend of superfoods and vitamins, he finds renewed vitality, better heart health, and a boost in overall immunity. So, to share more about Nano Singapore's mission and innovations is Xuan Hao, who is a marketing manager at Nano Singapore.

Xuan Hao: Hi Hongbin. Thanks for having me today.

Hongbin: Thank you so much for joining us, Xuan Hao. You've identified a significant gap in men's health awareness, particularly here in Singapore. What was that gap? What are some of the biggest misconceptions men have about their health?

Xuan Hao: Right. So overall in in Singapore, we actually identified two main gaps that is yet to be filled. So, there's a narrow focus on men's health. So usually, men's health is only defined as like physical health, neglecting critical aspects like mental and nutritional wellness. Second point is that they usually have failed to recognize how mental resilience and balance nutrition contribute to long-term vitality and overall health, right? So, some misconceptions as well is that men are naturally resistant to stress or fatigue, a common belief that men are inherently stronger against stress or health challenges.

Leading to in neglect in managing mental health and stresses, right? And last physical strength equals to good health. I think that's also a general misconception that men have overlooking the need for proper nutrition and mental wellbeing.

Hongbin: Why specifically tackle men's health? Why this specific target audience?

Xuan Hao: Right, So I think this is a little bit personal on my end as well. So, as a man, I do find it challenging to juggle demanding work, family, and social commitments sometimes while staying mindful of my health. So, I'm just as susceptible to neglecting self-care or falling into misconceptions about being naturally resilient. Right? So, men often face unique pressures, making them an underserved market in the wellness industry. So, you have seen a lot of like female wellness, a lot of like skincare and stuff like that, but that's generally not available for men as well, right? So, we believe that health is fundamental to a fulfilling life, and their holistic approach to self-care is crucial. Our goal is to empowerment with practical science back solutions to achieve life long-term wellbeing. I

Hongbin: I see. So why do you think traditional approaches to men's health have failed to meet the evolving needs of modern men?

Xuan Hao: Hmm. I think right now for most of the approaches, right? It's a little bit generic, so many traditional approaches don't address the specific evolving needs of modern men. Most advisors are like, do exercise and eat well. I think there's an evolving need, right? So, example, a friend of mine started noticing mental fog and lack of stamina. As his approaches, his forties, he realized traditional health advice, like just working out and eating right, didn't account for the hormonal and stress related changes that come with age and of course the demands of societal, right? So also, with that, we have developed our health hub videos and AI customized planners to address beyond the physical wellness realm for the traditional approaches. Right? I see. Personally, I used to rely heavily on caffeine and energy drinks to push through my daily workload, they give me short bursts of energy, but by the evening, I do feel that complete drain, irritable, and unable to focus. Right? Over time, I started experiencing negative side effects like restlessness, headaches, and difficulty sleeping, creating a vicious cycle that only wasn't my fatigue.

Hongbin: Right. Right. Well, let's dive into more about Nano Singapore's offerings. I mean, you guys have taken a proactive step to address the gaps in men's health awareness and solutions by developing the men's vitality formula. Could you tell us more about the product and what specific needs it addresses for men?

Xuan Hao: Hmm. The Men's Vitality formula is designed to go beyond basic vitamins and minerals by incorporating traditional herbs and whole fruit blends addressing men's well health needs holistically. It offers three-dimensional health support tailored for men age 30 to 65. Right. Specifically, it addresses. So, for example, number one, physical health. We do have zinc magnesium, supplemental for muscle recovery, testosterone support, and prostate health, and some enhanced with ginseng and turmeric to both energies, stamina and reduce inflammation. Right. Second, on mental health, we have B complex vitamins and antioxidants support brain functions reduce fatigue and improve resilience.

Ashwagandha and ginseng promotes fresh reduction focus and health, mental clarity. Third point is nutritional health. Inside this blend, we also have vitamins A, C, and D and selenium ensure immunity and cellular health, whole fruit blends and epigenetic helps like maca roots provide nutrient density and balance for the entire formula.

Hongbin: I see. Well, you know, the men's vitality formula focuses on areas like heart health, immunity and hormonal balance. How did you identify these as the most critical health areas for men?

Xuan Hao: Hmm. So over in Nano Singapore, we take wellness in a very holistic sense. So we believe that health is really based on triples the mind, the body, the nutrition, right. So, my boss, who is actually a huge biohacking enthusiast. He uses a lot of health tracking variables to track his health. So, there was a period of time that he's noticed that he have like declining sleep qualities, lower recovery in gyms and lower energy. Right. He sorted like existing solutions available, but found them lacking in the market. This led him to actually analyze the data that he has collected through these variables. And then combining this data with our western science backed approach, he found that this are what really improved his energy level and meant focus. And that was how we actually identified these focuses.

Hongbin: Mm. Okay. So, you guys have also marketed it as the Lamborghini of men's multivitamins. Sounds very expensive. What about this formula or qualities did it contribute to its premium status? Why call it the Lamborghini of men's multivitamins?

Xuan Hao: Like the brand of the car itself? Like we take it in a real premium approach in the sense we have a three-dimensional approach. In this case, the first mans of multivitamin formulated to address physical, mental, and nutritional wellness in a single product. Right synergy of western science and instant remedies combines cutting edge nutritional science with time-tested holistic ingredients for optimal performance and vitality.

Hongbin: Mm. Okay. So, this product is also designed to support both physical and mental vitality, as you mentioned earlier. Help us elaborate on how it achieves this dual benefit.

Xuan Hao: Right through this formula, we actually have two approach, right? On the physical wellness on the western sides, we have things like formulas, like zinc, magnesium to support testosterones productions, muscle recovery, and bone health. On the Eastern remedy portion, we have like ginseng and Hanza’s energy like Qi in Chinese stamina and physical resilience. Also on mental wellness, on a B complex, vitamins and acting oxidants improves brain functions reduce fatigue and protect against cognitive decline. Right? Last but not least, we also have the nutritional wellness. We have the vitamin blends inside selenium, and of course we also have the adaptogens like maca roots promote nutrient absorptions and overall vitality.

Hongbin: I see. What's special about it is it's crafted for long-term health as well. How does it differ from other, you know, short-term energy boosters or traditional multivitamins available in the market?

Xuan Hao: Right. So, unlike short-term energy boosters that rely on caffeine or stimulants, the men's mortality formula focus on sustainable health. So, we take this on a root cause approach addresses underlying issues like hormonal balance and oxidative stress. Balance formulation includes both western vitamins and STEM botanicals for holistic solution. And last but not least, there's no crash, right? Provide steady energy without the irritability of a fatigue caused by caffeine-based products. This ensures men not only feel better, but also build a stronger foundation for long-term health.

Hongbin: I see. So, what are the key benefits that customers can expect to see after consistently using the men's vitality formula?

Xuan Hao: Right, so customer can expect to experience improved energy and stamina, enhance immune resilience. Again, Unisys better focus and mental clarity, support for health and prostate health, heart and prostate health, sorry, overall vitality and confidence in their daily lives. For example, users have shared how they feel more energetic during workouts, recover faster and even notice better stress and management at work.

Hongbin: I see. Can you share any success stories or testimonials from customers who have benefited from the Men's Vitality formula?

Xuan Hao: Right, absolutely. So, for myself, actually, I am a long-term user of the Man's Vitality formula, right? So, I used to rely heavily on coffee to get through the day, often experiencing jitters and struggling to sleep at night. Since incorporating the Man's Vitality formula into my routine, I've significantly reduced my coffee intake and notice a sustained energy boost throughout the day without the crash. And now feel more energized and focused even without the caffeine dependency.

Hongbin: Okay. Okay. So, did you give up all on coffee, would you say?

Xuan Hao: Well, I'm still taking one cup, or at least like, you know, I try to cut down over the week. But ever since having this, I have significantly reduced from like three to four cups a day to maybe one or two per week.

Hongbin: I see, I see. Now let's talk about the future of Nano Singapore and its plans for growth. Nano Singapore has a strong presence here in Southeast Asia. Are you planning to expand your presence in the coming months? Maybe you know, to all of Asia?

Xuan Hao: Right. So building upon our successful foundation in Southeast Asia, we are strategically expanding into larger markets, including the United States and more Asian countries. In the coming months, our vision is to become a global leader in wellness. Nano Singapore will continue to offer innovative science back solutions that blends Eastern western with Western research, we are committed to prioritizing quality affordability and making a positive impact on the lives of people worldwide.

Hongbin: I see. Are there any new innovations or products in the pipeline that you're particularly excited about?

Xuan Hao: Right. So, I think personalized wellness is a huge portion in the future trend. So, with that, we also actually have developed our AI health Hub portal, and actually we are in the midst of development for AI Health Hub, where you can actually like track your calories and you know, just to have a better diet and wellness plan or incorporate it in one.

Hongbin: I see. And before we let you go here, Chen, how, if you could give one piece of advice to men about taking charge of their health, what would it be?

Xuan Hao: Health is like coffee. Better to enjoy it daily than regret when it's gone.

Hongbin: Oh, that's a good one. Well, thank you so much, Xuan Hao, for joining me today.

Xuan Hao: Thanks, Hongbin.

Hongbin: Thank you. That was Xuan Hao, who is a marketing manager at Nano Singapore. This has been the right business with me, Hongbin Jeong.