2025-09-03 – Health – www.theguardian.com
The algorithm knew I was expecting before I had had a chance to tell my family, friends or GP. At first, I was served up joyful videos. Then the tone became much darker …
I don’t remember where I was when my TikTok feed showed me a video of a woman holding her stillborn baby, but I remember how I felt. At first, it appeared like any other video of a woman holding a newborn. It was tightly wrapped in blankets while she cradled it in her arms. She was crying, but so are most of the women in these post-birth videos. It wasn’t until I read the caption that I realised what I was looking at. Her baby had been delivered at 23 weeks. I was 22 weeks pregnant. I felt doomed.
My social media algorithms knew I was pregnant before family, friends or my GP. Within 24-hours, they were transforming my feeds. On Instagram and TikTok, I would scroll through videos of women recording themselves as they took pregnancy tests, just as I had done. I “liked”, “saved”, and “shared” the…